Founder of Pangea Marketing. Digital marketing 10+ years. Board game maker. Coffee’s greatest fear.
Oct 6, 2026
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10 min read
Digital marketing isn’t dying. It’s becoming too ubiquitous, automated, and fragmented to remain a useful category. Here’s what may come next.
Sep 22, 2026
6 min read
Stop panicking at normal results and chasing unicorn outcomes. Base rates reveal what's really working in your marketing and help you make smarter resource decisions.
8 min read
Your accountant is asking questions about your marketing spend. Here's how to prove it's working before the bank account shows results with actual numbers.
No CRM? No problem. Learn how to qualify leads manually using spreadsheets, simple tools, and common frameworks like BANT—plus a real example that helped track millions of dollars.
Learn the difference between triage and optimization in marketing—when to stop the bleeding and when to improve what's working. Avoid wasted time, money, and trust.
AI SEO is changing how people search and it's hurting many small businesses. But it doesn't have to. Here's how you stay visible as search behavior changes.
Marketers love social media, but most of it doesn’t make money. This post breaks down what social media is actually good for, where it falls short, and what to do instead.
It's the best way I know to prevent launching broken marketing campaigns and wasting money. This preflight checklist helps you move fast without making big mistakes.
Sep 1, 2026
7 min read
Rigorous marketing testing is often slow, ambiguous, and ego-bruising. Here's why that discomfort means you're doing it right.
Aug 11, 2026
"How much should I spend to test a channel?" is two questions in one. Here's how to budget a channel test—and why statistical significance is out of reach.
Jul 28, 2026
The answer to "how much should I spend on Google Ads?" isn't an industry average. It can only be your own unit economics. Here's the math, the benchmarks, and the rules.
Jul 22, 2026
Attribution is broken. So you need to measure marketing lift. This guide will tell you how to do that and use it to make smarter budget calls in 2026.
When marketing budgets are tight, doing less works better than doing more. Here's how to pick the channels that generate what you need: revenue and feedback.
Ad trouble? Learn how applying the scientific method—yes, the one from school—can improve your ad performance, reduce waste, and build repeatable success.
Marketers love metrics. It's too bad that metrics don't tell the truth. CTR & ROAS don't mean much unless you pair them with sound business logic.
Jul 21, 2026
A "reasonable" marketing benchmark isn't the industry average. It needs to be grounded in your own economics and data. Here's a framework for setting one, even from a cold start.
Jul 14, 2026
I measure everything I can in marketing. But simple fact: you can't measure everything in marketing. You just can't. Thinking you can is a mistake.
Jul 7, 2026
SEO is powerful, but it can't create demand, fix a weak offer, or work overnight. Knowing the limits is how you spend on it sanely.
Jun 30, 2026
How to add keywords to your website the right way: not stuffing words into tags, but matching pages to the searches that actually book jobs.
Jun 26, 2026
9 min read
Dismissing old marketing ideas? Big mistake. Here are 12 proven marketing tactics from before the digital era—and why modernized versions still work in 2026.
Online ads look simple. Until they’re not. Here are 13 weird truths I’ve learned about budgets, bans, bots, and bad data. Read before you spend another dime.
Jun 25, 2026
Marketing attribution in 2026 is messy. This guide breaks down what went wrong—and how smart marketers are adapting with better systems, smarter questions, and a more honest approach.
Jun 23, 2026
Questions to ask before hiring an SEO company that expose whether they can tie work to booked revenue. The ones that separate pros from snake oil.
Jun 16, 2026
SEO providers charge $500-$2,000/mo, but the average is too wide to be useful. Here's what drives the price, and the better question to ask.
Jun 9, 2026
SEO vs. Google Ads? For a service businesses: wrong question. It's a stack, and the layer that matters most is the one most posts skip. Here's how to sequence it.
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