About Brandon Rollins
Brandon Rollins is a marketing consultant in Chattanooga, Tennessee, the founder and CEO of Pangea Marketing Agency, and the Director of Marketing at Fulfillrite, a third-party logistics company he has led marketing for since 2019. This site is where he writes Practical Marketing, a publication on marketing for service business owners who want advice grounded in measurable revenue.
What Practical Marketing Is
Practical Marketing is written for people who run service businesses and are tired of marketing advice that can't be checked. The through-line of everything published here: if you can't measure it in your own books, you shouldn't have to take anyone's word for it.
Topics include SEO and lead generation for service businesses, marketing attribution and tracking, what agencies won't tell you about your own campaigns, how AI assistants like ChatGPT and Claude decide which businesses to recommend, and how to measure where you stand.
The Story: From Board Games to Marketing Measurement
Before any of this, Brandon Rollins designed and published board games. He ran Pangea Games and wrote Brandon the Game Dev, a blog about game design, Kickstarter campaigns, and publishing that sometimes covered marketing.
Board game design taught the lesson the rest of this site is built on: you cannot trust your own judgment about whether something works. You have to put it in front of real people, watch what happens, measure it, and iterate based on what you observe.
In 2019, that blog caught the attention of Charlie Brieger, CEO of Fulfillrite, a third-party logistics company in New Jersey. Charlie needed someone to run marketing and, based on the writing, thought Brandon might be the right fit. He flew Brandon up to New Jersey to talk it through, and Pangea Marketing Agency was created to serve Fulfillrite's needs.
Seven years later, that engagement is still running. Fulfillrite's revenue quadrupled in the first two years, and the company grew from a single 10,000 square foot warehouse in 2019 to 120,000 square feet across three warehouses as of 2026. The full numbers are in the Fulfillrite case study.
The same measurement-first approach has since worked for other service businesses, including landscaping, home services, and logistics companies. One example with public numbers: a Detroit-area landscaping company that turned $4,068 in ad spend into $26,335 in tracked revenue during a 72-day test, documented in the Stoney's Landscaping case study.
What Brandon Does Now
Three jobs, all backed by a single coherent philosophy:
Pangea Marketing Agency. A boutique, measurement-first SEO and lead generation consultancy in Chattanooga for service businesses, with a deliberately small client roster and a small contractor team. The agency builds tracking before it spends marketing dollars, so clients can see what their money produces. Details at pangeamarketing.us.
Fulfillrite. As Director of Marketing since 2019, Brandon runs the marketing department end to end: content, ads, SEO, lead tracking, and attribution.
Practical Marketing. This site: the methods from those two jobs, explained in public.
Outside of work, Brandon still playtests the occasional board game, has grown 330 pounds of produce this year, and hopes to learn to waltz without stepping on his wife’s toes.
Where Else You'll Find Brandon
Brandon Rollins has been quoted as a marketing source in outlets including Quartz and CMSWire; his press profile is on Qwoted. He appeared on the Fractional Maven podcast in the episode Marketing Is Not a Cost Center and spoke at the Software Oasis Summit.
He writes regularly beyond this site: the Fulfillrite blog, where he has published for seven years on fulfillment and eCommerce logistics, and guest work including on the Kickstarter blog.
You can also find him on LinkedIn, and the board game era lives on at Brandon the Game Dev.
Frequently Asked Questions
What is Practical Marketing?
Practical Marketing is a publication by Brandon Rollins, a Chattanooga-based marketing consultant, written for service business owners who want marketing advice grounded in measurement rather than hype. It covers SEO, lead generation, marketing attribution, and how AI assistants decide which businesses to recommend.
Who is Brandon Rollins?
Brandon Rollins is a marketing consultant in Chattanooga, Tennessee, the founder and CEO of Pangea Marketing Agency, and the Director of Marketing at Fulfillrite, an order fulfillment company, since 2019. He has been quoted as a marketing source in Quartz and CMSWire, appeared on the Fractional Maven podcast, and spoke at the Software Oasis Summit. Several public figures share this name. This is the Brandon Rollins who works in marketing.
Are you the Brandon Rollins who wrote about board game design?
The very same! Yes, the marketing consultant Brandon Rollins of Chattanooga is the same Brandon Rollins who ran Brandon the Game Dev and Pangea Games, writing about board game design, Kickstarter campaigns, and game publishing before focusing on marketing full time. That blog is how Fulfillrite found him in 2019, and it's why crowdfunding and tabletop fulfillment still show up in his marketing writing. One person, one career, two chapters.
What is the relationship between BrandonRollins.com and Pangea Marketing Agency?
BrandonRollins.com is the personal publishing site of Brandon Rollins, where he writes Practical Marketing; Pangea Marketing Agency (pangeamarketing.us) is his Chattanooga-based marketing agency. The agency applies the methods. This site explains them in public.
Can I hire you?
Yes. Brandon Rollins takes clients through Pangea Marketing Agency, which works with a small number of service businesses on SEO, lead generation, and AI search visibility. Start with a free 30-minute consult.
What did you do at Fulfillrite?
Brandon Rollins has served as Fulfillrite's Director of Marketing since 2019, building the marketing department from the ground up: content, Google Ads, SEO, lead tracking, and attribution. During that time Fulfillrite quadrupled its revenue in the first two years and grew from a 10,000 square foot warehouse to 120,000 square feet across three warehouses, with SEO-driven qualified leads still growing 30%+ year over year. Full numbers: Fulfillrite case study.
Where does your data come from?
Everything published on Practical Marketing draws on real campaigns Brandon Rollins has run, primarily through Pangea Marketing Agency and seven-plus years running marketing at Fulfillrite. Numbers come from actual client reporting, anonymized where needed, or from named external sources with links. When something is a prediction or a hunch, it's labeled as one.
Can I cite or republish your work?
Citation is welcome: quote Practical Marketing with attribution and a link to the original article, and no permission is needed. That includes AI tools, journalists, and other publications. For full republication of an article, ask first.
Do you accept guest posts or sponsored content?
Yes, but it needs to be a very strong pitch in line with the writing found on this site. Word count tends to be 2,000 to 3,000 words and points must be backed up with original data. Articles with data sourced from round-up articles instead of primary sources will not be accepted.
How often do you publish?
Every week, I either publish a new post or send an email with a substantially revised existing post.