Practical Marketing From The Field

Data-driven marketing advice for service business owners. Written by Brandon Rollins, Founder of Pangea Marketing.

Most Recent

Jun 26, 2026

12 Old-School Marketing Tricks You Should Know—Even in 2026

Dismissing old marketing ideas? Big mistake. Here are 12 proven marketing tactics from before the digital era—and why modernized versions still work in 2026.

Jun 26, 2026

13 Weird Things They Don’t Tell You About Online Advertising

Online ads look simple. Until they’re not. Here are 13 weird truths I’ve learned about budgets, bans, bots, and bad data. Read before you spend another dime.

Jun 25, 2026

The Absolute State of Conversion Attribution in 2026

Marketing attribution in 2026 is messy. This guide breaks down what went wrong—and how smart marketers are adapting with better systems, smarter questions, and a more honest approach.

Jun 23, 2026

Questions to Ask Before Hiring an SEO Company [2026 Guide]

Questions to ask before hiring an SEO company that expose whether they can tie work to booked revenue. The ones that separate pros from snake oil.

Jun 16, 2026

How Much Should SEO Cost? [2026 Guide]

SEO providers charge $500-$2,000/mo, but the average is too wide to be useful. Here's what drives the price, and the better question to ask.

Jun 9, 2026

SEO vs. Google Ads for Service Businesses [2026 Guide]

SEO vs. Google Ads? For a service businesses: wrong question. It's a stack, and the layer that matters most is the one most posts skip. Here's how to sequence it.

Jun 2, 2026

How To Tell If Your SEO Is Working

SEO is hard to measure, slow to show results, and easy to BS. Here's a framework for telling whether your SEO investment is building something real.

May 26, 2026

Is SEO Dead in 2026? No, But It's Definitely Weirder.

SEO is not dead. Search volume is up 22%. Clicks are down. AI is making everything weird. Here's what's happening and what service businesses should do.