Practical Marketing From The Field

Data-driven marketing advice for service business owners. Written by Brandon Rollins, Founder of Pangea Marketing.

Most Recent

Mar 17, 2026

How to Choose a Marketing Channel (Without Blowing Your Budget)

Not sure how to choose a marketing channel? There’s no single "best" option. Here's how you pick the right one for your audience, timeline, and business model.

Mar 10, 2026

Is Digital Marketing Worth It? How To Know For Sure in 2026

Is digital marketing worth it? You don't need to guess. Here, I'll break down the math on ROI, LTV:CAC, and when hiring an agency is a smart investment.

Mar 3, 2026

How Much Does Content Marketing Cost? [2026 Pricing Guide]

How much should you spend on content marketing? It depends—but this guide gives you the logic to find your number, not just industry averages.

Feb 24, 2026

How Much Does Direct Mail Marketing Cost in 2026?

Direct mail costs $0.30-$3.00 per piece depending on design, printing, postage, and list quality. Here's exactly what you'll pay and where costs add up in 2026.

Feb 17, 2026

How Much Marketing Budget Does A Startup Need?

Startup marketing budgets should follow unit economics, not percentages. Learn why 12-20% benchmarks mislead and how to budget based on CAC and LTV instead.

Feb 10, 2026

What Types of Questions Can Marketing Attribution Answer?

Stop chasing perfect data. Learn exactly what types of questions can marketing attribution answer—and which ones it can't—to make smarter, profitable decisions.

Feb 3, 2026

How to Spy on Your Competitors’ Marketing Strategy

Spy on your competitors marketing strategy? Where I come from, that's called...marketing research. Here's what you look for and what to do with the info.

Jan 27, 2026

How to Choose a Digital Marketing Agency

Choosing a digital marketing agency? I’ll show you what I’d look for in your case: competence, understanding of your business, process, fit, and contract terms.