Practical Marketing From The Field

Data-driven marketing advice for service business owners. Written by Brandon Rollins, Founder of Pangea Marketing.

Most Recent

Mar 3, 2026

How Much Does Content Marketing Cost? [2026 Pricing Guide]

How much should you spend on content marketing? It depends—but this guide gives you the logic to find your number, not just industry averages.

Feb 24, 2026

How Much Does Direct Mail Marketing Cost in 2026?

Direct mail costs $0.30-$3.00 per piece depending on design, printing, postage, and list quality. Here's exactly what you'll pay and where costs add up in 2026.

Feb 17, 2026

How Much Marketing Budget Does A Startup Need?

Startup marketing budgets should follow unit economics, not percentages. Learn why 12-20% benchmarks mislead and how to budget based on CAC and LTV instead.

Feb 10, 2026

What Types of Questions Can Marketing Attribution Answer?

Stop chasing perfect data. Learn exactly what types of questions can marketing attribution answer—and which ones it can't—to make smarter, profitable decisions.

Feb 3, 2026

How to Spy on Your Competitors’ Marketing Strategy

Spy on your competitors marketing strategy? Where I come from, that's called...marketing research. Here's what you look for and what to do with the info.

Jan 27, 2026

How to Choose a Digital Marketing Agency

Choosing a digital marketing agency? I’ll show you what I’d look for in your case: competence, understanding of your business, process, fit, and contract terms.

Jan 20, 2026

Is Marketing Hard? Yes—Here's Why & What To Do About It.

Yes, marketing is hard—but not for the reasons you think. Learn the 3 systems that make testing, decision-making, and measurement actually manageable.

Jan 13, 2026

Why Hire a Digital Marketing Agency?

Why hire a digital marketing agency? Here's what agencies are actually good for, what they cost, when you're ready, and how to make the relationship work.