Practical Marketing From The Field

Data-driven marketing advice for service business owners. Written by Brandon Rollins, Founder of Pangea Marketing.

Most Recent

Apr 21, 2026

How to Rank a Service Area Business in Google

Service area businesses rank differently than storefronts. Here's the playbook (GBP, local pages, reviews, and authority) from someone who does this work across multiple industries.

Apr 14, 2026

How to Audit Your SEO (Without Paying an Agency $5,000)

Most of what's in a $5,000 SEO audit comes from free tools. Here's how to assess your own site in terms of traffic, content, technical health, and Google Business Profile.

Apr 7, 2026

Which SEO Metrics Matter? A Framework for Service Businesses

Most SEO reports are full of numbers that don't connect to revenue. Here's what I actually track for service businesses, in what order, and why.

Mar 31, 2026

Local SEO Heatmaps: What They Tell You (& What They Don’t)

Local SEO heatmaps show where you rank geographically. But they can't tell you if those rankings are making you money (unless you're smart about it).

Mar 24, 2026

Why Marketing Matters (And When It Doesn't)

Why marketing? Because buyers and sellers don't automatically find each other. Here's when to invest in it—and when to fix other things first.

Mar 17, 2026

How to Choose a Marketing Channel (Without Blowing Your Budget)

Not sure how to choose a marketing channel? There’s no single "best" option. Here's how you pick the right one for your audience, timeline, and business model.

Mar 10, 2026

Is Digital Marketing Worth It? How To Know For Sure in 2026

Is digital marketing worth it? You don't need to guess. Here, I'll break down the math on ROI, LTV:CAC, and when hiring an agency is a smart investment.

Mar 3, 2026

How Much Does Content Marketing Cost? [2026 Pricing Guide]

How much should you spend on content marketing? It depends—but this guide gives you the logic to find your number, not just industry averages.