Founder of Pangea Marketing. Digital marketing 10+ years. Board game maker. Coffee’s greatest fear.
Sep 30, 2025
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15 min read
Attribution is broken. So you need to measure marketing lift. This guide will tell you how to do that and use it to make smarter budget calls in 2026.
Sep 23, 2025
16 min read
Online ads look simple. Until they’re not. Here are 13 weird truths I’ve learned about budgets, bans, bots, and bad data. Read before you spend another dime.
Sep 16, 2025
14 min read
Ad trouble? Learn how applying the scientific method—yes, the one from school—can improve your ad performance, reduce waste, and build repeatable success.
Sep 9, 2025
AI SEO is changing how people search and it's hurting many small businesses. But it doesn't have to. Here's how you stay visible as search behavior changes.
Sep 2, 2025
12 min read
No CRM? No problem. Learn how to qualify leads manually using spreadsheets, simple tools, and proven frameworks like BANT—plus a real example that helped generate millions.
Aug 26, 2025
13 min read
Marketing attribution in 2025 is messy. This guide breaks down what went wrong—and how smart marketers are adapting with better systems, smarter questions, and a more honest approach.
Aug 19, 2025
10 min read
Your customer doesn’t have an 8-second attention span. They’re just overloaded. This post explains why that myth persists—and what marketers should do instead.
Aug 12, 2025
Learn the difference between triage and optimization in marketing—when to stop the bleeding and when to improve what's working. Avoid wasted time, money, and trust.
Aug 5, 2025
Great marketing means doing less, but better. Scope control is how you do that, and it means you need to get really good at saying no.
Jul 28, 2025
Marketers love metrics. It's too bad that metrics don't tell the truth. CTR & ROAS don't mean much unless you pair them with sound business logic.
Marketing doesn’t mean lying, cheating, or deceiving. Find the right people and the right time and give them what they need. It’s matchmaking, not manipulation.
11 min read
If you think you know where your career is headed, you’re probably wrong. Here's how my failing board game business morphed into a successful marketing agency.
