Founder of Pangea Marketing. Digital marketing 10+ years. Board game maker. Coffee’s greatest fear.
Apr 7, 2026
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15 min read
Most SEO reports are full of numbers that don't connect to revenue. Here's what I actually track for service businesses, in what order, and why.
Mar 31, 2026
13 min read
Local SEO heatmaps show where you rank geographically. But they can't tell you if those rankings are making you money (unless you're smart about it).
Mar 24, 2026
12 min read
Why marketing? Because buyers and sellers don't automatically find each other. Here's when to invest in it—and when to fix other things first.
Mar 17, 2026
17 min read
Not sure how to choose a marketing channel? There’s no single "best" option. Here's how you pick the right one for your audience, timeline, and business model.
Mar 10, 2026
Is digital marketing worth it? You don't need to guess. Here, I'll break down the math on ROI, LTV:CAC, and when hiring an agency is a smart investment.
Mar 3, 2026
How much should you spend on content marketing? It depends—but this guide gives you the logic to find your number, not just industry averages.
Feb 24, 2026
16 min read
Direct mail costs $0.30-$3.00 per piece depending on design, printing, postage, and list quality. Here's exactly what you'll pay and where costs add up in 2026.
Feb 17, 2026
14 min read
Startup marketing budgets should follow unit economics, not percentages. Learn why 12-20% benchmarks mislead and how to budget based on CAC and LTV instead.
Feb 10, 2026
Stop chasing perfect data. Learn exactly what types of questions can marketing attribution answer—and which ones it can't—to make smarter, profitable decisions.
Feb 3, 2026
Spy on your competitors marketing strategy? Where I come from, that's called...marketing research. Here's what you look for and what to do with the info.
Jan 27, 2026
Choosing a digital marketing agency? I’ll show you what I’d look for in your case: competence, understanding of your business, process, fit, and contract terms.
Jan 20, 2026
Yes, marketing is hard—but not for the reasons you think. Learn the 3 systems that make testing, decision-making, and measurement actually manageable.
Jan 13, 2026
Why hire a digital marketing agency? Here's what agencies are actually good for, what they cost, when you're ready, and how to make the relationship work.
Jan 6, 2026
The scrappy techniques that got you your first customers won’t work at 10x the size. So where do you look when you need marketing tactics that scale?
Dec 30, 2025
11 min read
Attribution is broken. Metrics lie. Budgets are tight. Five marketing questions I'm asking myself in 2026—and what I'm doing about each one.
Dec 23, 2025
10 min read
If marketing felt harder this year, you weren't imagining it. Conversion tracking is broken. AI created a content arms race. Platform costs rose as budgets fell.
Dec 16, 2025
Your accountant is asking questions about your marketing spend. Here's how to prove it's working before the bank account shows results with actual numbers.
Dec 9, 2025
Marketers love social media, but most of it doesn’t make money. This post breaks down what social media is actually good for, where it falls short, and what to do instead.
Dec 2, 2025
What's the right ROAS, LTV, or CAC for your business? And how do you know? This guide shows you how to decide what metrics matter and set your own benchmarks.
Nov 25, 2025
Marketing isn't plumbing. It's full of uncertainty. But honest agencies give you realistic expectations and straight talk about what they actually control.
Nov 18, 2025
It's the best way I know to prevent launching broken marketing campaigns and wasting money. This preflight checklist helps you move fast without making big mistakes.
Nov 11, 2025
Stop optimizing tactics for offers no one wants. Test your offer with conversations, landing pages, and pilot programs to get feedback fast.
Nov 4, 2025
Stop panicking at normal results and chasing unicorn outcomes. Base rates reveal what's really working in your marketing and help you make smarter resource decisions.
Oct 28, 2025
Your agency wins with big budgets and long timelines. You win with simple, profitable growth. Classic principal-agent problem. Here's what you do about it.
Oct 21, 2025
Double down on what works, or take a chance on something new? That’s the explore-exploit tradeoff and you MUST understand it to be good at marketing.
![How Much Does Content Marketing Cost? [2026 Pricing Guide]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/17291cc5-b411-4067-82bb-ca842bd07309/How_Much_Does_Content_Marketing_Cost__2026_Pricing_Guide_.png)
