Practical Marketing From The Field

Battle-tested strategies from real-world work. Weekly posts by Brandon Rollins, Founder of Pangea Marketing.

Marketing on Fire? Know When to Triage vs. Optimize

Aug 12, 2025

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10 min read

Marketing on Fire? Know When to Triage vs. Optimize

Learn the difference between triage and optimization in marketing—when to stop the bleeding and when to improve what's working. Avoid wasted time, money, and trust.

Brandon Rollins

90% of Marketing is Scope Control in Disguise

Aug 5, 2025

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10 min read

90% of Marketing is Scope Control in Disguise

Great marketing means doing less, but better. Scope control is how you do that, and it means you need to get really good at saying no.

Brandon Rollins

When Marketing Metrics Help (& When They Hurt)

Jul 28, 2025

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12 min read

When Marketing Metrics Help (& When They Hurt)

Marketers love metrics. It's too bad that metrics don't tell the truth. CTR & ROAS don't mean much unless you pair them with sound business logic.

Brandon Rollins

Marketing Is Matchmaking, Not Manipulation

Jul 28, 2025

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10 min read

Marketing Is Matchmaking, Not Manipulation

Marketing doesn’t mean lying, cheating, or deceiving. Find the right people and the right time and give them what they need. It’s matchmaking, not manipulation.

Brandon Rollins

My Absurd, Winding Path To Building A Marketing Agency

Jul 28, 2025

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11 min read

My Absurd, Winding Path To Building A Marketing Agency

If you think you know where your career is headed, you’re probably wrong. Here's how my failing board game business morphed into a successful marketing agency.

Brandon Rollins