Practical Marketing From The Field

Strategic marketing advice for business leaders who want to make better decisions. Written by Brandon Rollins, Founder of Pangea Marketing.

Nov 11, 2025

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11 min read

How to Test If Your Offer Is Any Good

Stop optimizing tactics for offers no one wants. Test your offer with conversations, landing pages, and pilot programs to get feedback fast.

Brandon Rollins

Base Rates: Your Secret Weapon Against Marketing Mistakes

Nov 4, 2025

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11 min read

Base Rates: Your Secret Weapon Against Marketing Mistakes

Stop panicking at normal results and chasing unicorn outcomes. Base rates reveal what's really working in your marketing and help you make smarter resource decisions.

Brandon Rollins

The Uncomfortable Truth About Marketing & Incentives

Oct 28, 2025

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12 min read

The Uncomfortable Truth About Marketing & Incentives

Your agency wins with big budgets and long timelines. You win with simple, profitable growth. Classic principal-agent problem. Here's what you do about it.

Brandon Rollins

Explore or Exploit? Marketers: Know When To Do Each.

Oct 21, 2025

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14 min read

Explore or Exploit? Marketers: Know When To Do Each.

Double down on what works, or take a chance on something new? That’s the explore-exploit tradeoff and you MUST understand it to be good at marketing.

Brandon Rollins

12 Old-School Marketing Tricks You Should Know—Even in 2025

Oct 14, 2025

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16 min read

12 Old-School Marketing Tricks You Should Know—Even in 2025

Dismissing old marketing ideas? Big mistake. Here are 12 proven marketing tactics from before the digital era—and why modernized versions still work in 2025.

Brandon Rollins

How to Prioritize Marketing Channels When Resources Are Tight

Oct 7, 2025

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11 min read

How to Prioritize Marketing Channels When Resources Are Tight

When marketing budgets are tight, doing less works better than doing more. Here's how to pick the channels that generate what you need: revenue and feedback.

Brandon Rollins

Sep 30, 2025

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15 min read

How To Measure Marketing Lift in 2025

Attribution is broken. So you need to measure marketing lift. This guide will tell you how to do that and use it to make smarter budget calls in 2026.

Brandon Rollins

13 Weird Things They Don’t Tell You About Online Advertising

Sep 23, 2025

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16 min read

13 Weird Things They Don’t Tell You About Online Advertising

Online ads look simple. Until they’re not. Here are 13 weird truths I’ve learned about budgets, bans, bots, and bad data. Read before you spend another dime.

Brandon Rollins

The Secret To Killer Ads Is...The Scientific Method?

Sep 16, 2025

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14 min read

The Secret To Killer Ads Is...The Scientific Method?

Ad trouble? Learn how applying the scientific method—yes, the one from school—can improve your ad performance, reduce waste, and build repeatable success.

Brandon Rollins

Small Business Owner: Here's How You Adapt To AI SEO

Sep 9, 2025

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14 min read

Small Business Owner: Here's How You Adapt To AI SEO

AI SEO is changing how people search and it's hurting many small businesses. But it doesn't have to. Here's how you stay visible as search behavior changes.

Brandon Rollins

How to Tell If Your Leads Are Qualified (Without Fancy Software)

Sep 2, 2025

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12 min read

How to Tell If Your Leads Are Qualified (Without Fancy Software)

No CRM? No problem. Learn how to qualify leads manually using spreadsheets, simple tools, and proven frameworks like BANT—plus a real example that helped generate millions.

Brandon Rollins

The Absolute State of Conversion Attribution in 2025

Aug 26, 2025

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13 min read

The Absolute State of Conversion Attribution in 2025

Marketing attribution in 2025 is messy. This guide breaks down what went wrong—and how smart marketers are adapting with better systems, smarter questions, and a more honest approach.

Brandon Rollins

Your Customer’s Attention Span is Longer Than You Think

Aug 19, 2025

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10 min read

Your Customer’s Attention Span is Longer Than You Think

Your customer doesn’t have an 8-second attention span. They’re just overloaded. This post explains why that myth persists—and what marketers should do instead.

Brandon Rollins

Marketing on Fire? Know When to Triage vs. Optimize

Aug 12, 2025

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10 min read

Marketing on Fire? Know When to Triage vs. Optimize

Learn the difference between triage and optimization in marketing—when to stop the bleeding and when to improve what's working. Avoid wasted time, money, and trust.

Brandon Rollins

90% of Marketing is Scope Control in Disguise

Aug 5, 2025

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10 min read

90% of Marketing is Scope Control in Disguise

Great marketing means doing less, but better. Scope control is how you do that, and it means you need to get really good at saying no.

Brandon Rollins

When Marketing Metrics Help (& When They Hurt)

Jul 28, 2025

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12 min read

When Marketing Metrics Help (& When They Hurt)

Marketers love metrics. It's too bad that metrics don't tell the truth. CTR & ROAS don't mean much unless you pair them with sound business logic.

Brandon Rollins

Marketing Is Matchmaking, Not Manipulation

Jul 28, 2025

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10 min read

Marketing Is Matchmaking, Not Manipulation

Marketing doesn’t mean lying, cheating, or deceiving. Find the right people and the right time and give them what they need. It’s matchmaking, not manipulation.

Brandon Rollins

My Absurd, Winding Path To Building A Marketing Agency

Jul 28, 2025

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11 min read

My Absurd, Winding Path To Building A Marketing Agency

If you think you know where your career is headed, you’re probably wrong. Here's how my failing board game business morphed into a successful marketing agency.

Brandon Rollins